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Identifying trends in both commercial industries and the grand challenges facing societies to create data-driven impact on organisations.

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Competitive advantage 

  • Pioneers of an impact-first research method that enables academics and practitioners to co-create solutions to business and societal challenges
  • The research network has expertise in:
    • Consumer analytics methods
    • Conservation analytics methods
    • Designing dashboards for decision making


  • Improving organisational decision making and helping businesses develop well-aligned strategies.

Successful applications  

  • Marketing campaign intelligence for a large retail company
  • Implemented a wildlife conservation analytics system for a forest department in India

Capabilities and resources

  • Interdisciplinary team from Information Systems, Computer Science and Marketing

Our partners  

  • Berjaya Corporation Berhad