The Role of Analytics in Decision Making and Strategy

Identifying trends in both commercial industries and the grand challenges facing societies to create data-driven impact on organisations.

Competitive advantage 

  • Pioneers of an impact-first research method that enables academics and practitioners to co-create solutions to business and societal challenges
  • The research network has expertise in:
    • Consumer analytics methods
    • Conservation analytics methods
    • Designing dashboards for decision making

Impact 

  • Improving organisational decision making and helping businesses develop well-aligned strategies.

Successful applications  

  • Marketing campaign intelligence for a large retail company
  • Implemented a wildlife conservation analytics system for a forest department in India

Capabilities and resources

  • Interdisciplinary team from Information Systems, Computer Science and Marketing

Our partners  

  • Berjaya Corporation Berhad
Tags
lensTechnology, Data Science, Privacy and Security
lensOrganisational Governance and Resilience